Free sample board · week of Oct 5, 2026
Milk Makeup vs its beauty rivals — every price and sell-out, this week
Prepared for milkmakeup.com as a free sample of the weekly ShelfSpy report. 11 live product pages from three brands were checked automatically at the time below. Every number on this page comes from the brands' own product pages — nothing is estimated.
Three of your products carry a visible was-price right now
The board reads The Milk VIPs Holiday Set sits at $48.00 against the store's own compare-at price of $86.00; It's Lit Holiday Kit sits at $34.00 against the store's own compare-at price of $56.00; Mix + Mingle Jelly Tint Set sits at $99.00 against the store's own compare-at price of $159.00; Face Framers Set sits at $65.00 against the store's own compare-at price of $104.00. The weekly report logs the day each was-price appears - and the day it disappears.
Sell-outs are showing on the rival side of your board
The same scan reads Swipe Serum Foundation (Tower 28) shows 33 of 36 variants in stock; GoGo Cooling Shimmer Eyeshadow (Tower 28) shows 9 of 10 variants in stock. The weekly report timestamps the day each listing runs dry - and the day it comes back.
Tower 28 carries the top of the price ladder
GoGo Cooling Shimmer Eyeshadow (Tower 28) sits at the top of the board at $20.00 to $100.00, and Mix + Mingle Jelly Tint Set (Milk Makeup) follows at $99.00, and your highest tracked entry is Mix + Mingle Jelly Tint Set at $99.00. Every figure comes straight from the same structured product data the weekly report reads.
The board
| Brand | Product | Price | Stock | Source |
|---|---|---|---|---|
| Milk Makeup | The Milk VIPs Holiday SetSALE | $48.00was $86.00 | In stock | product page |
| Milk Makeup | It's Lit Holiday KitSALE | $34.00was $56.00 | In stock | product page |
| Milk Makeup | Mix + Mingle Jelly Tint SetSALE | $99.00was $159.00 | In stock | product page |
| Milk Makeup | Blending Brush | $32.00 | In stock | product page |
| Milk Makeup | Matte Bronzer | $28.00 | In stock | product page |
| Kosas | Face Framers SetSALE | $65.00was $104.00 | In stock | product page |
| Kosas | Makeup Prep SetSALE | $60.00was $88.00 | In stock | product page |
| Kosas | Kosas Yellow Vanity Case | $48.00 | In stock | product page |
| Tower 28 | Swipe Serum Foundation | $36.00 | 3 of 36 variants sold out | product page |
| Tower 28 | GoGo Cooling Shimmer Eyeshadow | $20.00–$100.00 | 1 of 10 variants sold out | product page |
| Tower 28 | Base Match Duo | $64.00 | In stock | product page |
What this is: a one-time sample of the weekly ShelfSpy report. We read each product page's own price and stock data at the timestamp above. A full weekly report covers 5 products of your choice and 5 rival products, delivered every week with a change log of everything that moved (larger boards are quoted).
What this is not: not a price-match promise, not MAP-policy advice, and not a guarantee that any brand keeps these prices or stock states. Prices change daily; this snapshot is dated above. ShelfSpy is an independent service and is not affiliated with Milk Makeup, Kosas or Tower 28. All trademarks belong to their owners.
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